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Category Television - Global Date 12/20/2005 |
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Global National with Kevin Newman Moves to 5:30 p.m. across Canada
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| Fastest-growing National Newscast Takes Up Lead in Early Evening Time Slot Coast-to-Coast |
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(TORONTO and VANCOUVER – Tuesday, December 20, 2005) – Global
National with Kevin Newman is securing its position as the only suppertime
national newscast in Canada by moving to a consistent time slot across the
country. Beginning February 6, 2006, Global National will be seen in every
market except the Maritimes, at 5:30 p.m. followed by Global’s local
newscasts at 6:00 p.m. In the Maritimes, Global National will air at 6:30
p.m., following the local newscast.
The move is part of a new Global brand strategy that will position the
network as THE Canadian source for news and entertainment programming.
The new brand positioning will include a refreshed visual identity for the
entire network - including Global National and Global’s local newscasts - and
a redesigned logo that reflects the network’s new attitude and promise to
viewers.
“This shift allows us to be in a consistent time slot across the country as we
continue to grow and move forward to become the leading news source for
all Canadians,” said Steve Wyatt, senior vice president of news and
information. “The ability to offer viewers back-to-back national and local
news programming is a one-two combination that will be difficult to beat.”
Since its launch in 2001, Global National has grown steadily in ratings and
profile and is now Canada’s second most watched national newscast. Most
recently, the newscast won big at the 2005 Gemini Awards with its anchor
and executive producer Kevin Newman winning the Best News Anchor award.
Global National has always been on the cutting edge of news with its group of
outstanding reporters and editors who are constantly in the frontlines of
breaking news. The newscast recently brought in a host of fresh, new and
interactive features designed to provide Canadians with unique perspectives
on the federal election campaign. These features include a dedicated Web
site with blogs from political columnists, Global National podcasts, news and
video disseminated to mobile phones and the ability to have viewers submit
photos and video for inclusion in the newscast.
With news bureaus in every major Canadian city as well as Washington, D.C.,
Global National’s momentum continues to grow and is on the offence in the
race to become Canada’s leading national newscast.
About Global National with Kevin Newman:
Global National with Kevin Newman is Global Television's national newscast
reaching Canadians coast-to-coast (www.globalnational.com). The multi
award-winning half-hour newscast is broadcast live seven days a week from
its national news centre in Vancouver, B.C. with news bureaus and
correspondents in every major city in Canada, as well as Washington, D.C.
Global National provides an early evening national news alternative for
Canadians with a distinctive voice and approach to the day's top stories.
About Global Television
Global Television is owned by CanWest MediaWorks Inc., a wholly-owned
subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG;
TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an
international media company, is Canada’s largest media company. In addition
to owning the Global Television Network, CanWest is Canada’s largest
publisher of daily newspapers, and also owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, Web sites and radio networks in Canada, New
Zealand, Australia, Ireland and the United Kingdom.
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For further information, please contact:
Yvonne Chiang Dervla Kelly
News Publicist, Global Television CanWest MediaWorks
or
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