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Category Television - Global Date 12/20/2005 |
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Global Unveils New Vision for Brand
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| Changes to include new logo and visual identity |
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(TORONTO – Tuesday, December 20, 2005) – CanWest MediaWorks today
unveiled its new vision for the Global brand during a meeting with employees
from across the country. The changes are part of Global’s strategy to
position the network as the television brand that Canadians turn to first for
news and entertainment.
The new brand positioning includes a redesigned logo which will replace the
crescent icon that Global has used since 1997, plus a refreshed visual identity
that will be woven through the network’s newscasts, advertising and on-air
presentation. The new branding will be unveiled on February 5th, 2006 during
the Super Bowl.
“We are introducing much more than just a new Global logo on February
5th," said Walter Levitt, Senior Vice President, Marketing for Television and
Radio at CanWest MediaWorks. “We're launching a completely reinvigorated
brand with a fresh visual identity that's representative of a new attitude and
a new promise to viewers. In an increasingly fragmented media landscape,
network television continues to have the unique ability to shape everyday
conversations around the country. The creative inspiration for the new logo
and visual identity came from the “greater than” sign, and represents our
goal to provide viewers with greater insight, greater perspective and greater
understanding to help stimulate those conversations."
Today’s announcement is a further example of the positive changes that
Kathleen Dore, President of Television and Radio for CanWest MediaWorks,
has made since she joined the organization last fall to help propel the
network’s return to prominence.
In addition to strengthening the management team, Dore has been
responsible for a host of recent successes, including the successful launch of
Entertainment Tonight Canada, the acquisition of the year’s top-rated new
drama Prison Break, the top-rated new comedy The War at Home, and the
breakout hit My Name is Earl. These exciting developments have resulted in
strong momentum for the network, which this fall has succeeded in placing
nine of its programs among the top twenty most-watched shows in the major
Canadian markets. The network has also seen tremendous growth of their
newscasts over the past year, with Global National now the second mostwatched
national newscast in the country.
“I’m really pleased with the momentum we are building at Global,” said Ms.
Dore. “We’ve added high impact program acquisitions this year
and successfully launched ET Canada. The growth in our local and national
newscasts reflects a great viewer response to our ongoing commitment to
news and information programming. The new branding unveiled today is the
next stage in our journey to rebuild Global and both viewers and advertisers
can anticipate a fresh, new attitude to accompany these changes as the new
year unfolds.”
For further information, or to view the new branding, please visit:
www.globaltvmedia.com
About Global Television
Global Television is owned by CanWest MediaWorks Inc., a wholly-owned
subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG;
TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an
international media company, is Canada’s largest media company. In addition
to owning the Global Television Network, CanWest is Canada’s largest
publisher of daily newspapers, and also owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, Web sites and radio networks in Canada, New
Zealand, Australia, Ireland and the United Kingdom.
(30)
For further information, please contact:
Dervla Kelly
CanWest MediaWorks
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