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Category Television - Global Date 4/13/2005 |
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CanWest MediaWorks announces multimedia partnership with Lynda Reeves and House & Home Media
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(TORONTO - Wednesday, April 13, 2005) CanWest MediaWorks announced today that it has partnered with Lynda Reeves and House & Home Media to broadcast House & Home TV in Fall 2005. The partnership also includes a book publishing deal and a newspaper column that will be written by Reeves for CanWest's major market newspapers, including the National Post.
"When you think of home design programming on television, there is one brand that comes immediately to mind, and that is House & Home TV with Lynda Reeves," said Barbara Williams, Senior Vice-President, Programming and Production, CanWest MediaWorks. "We are pleased to welcome Lynda and her team to CanWest and look forward to an exceptionally creative partnership."
Now in its eighth season, House & Home TV was one of the first national daily television programs dedicated to teaching decorating and to promoting talented Canadian designers. "We are thrilled with this new partnership because we know that the reach, strength and resources of CanWest affords us a unique opportunity to grow our brand even further," said Lynda Reeves, President and Managing Partner of Toronto-based House & Home Media.
"As we begin our new season with CanWest Media Works, I feel personally ready to take our show in a new direction," said Reeves. "We're keeping the exclusive tours of the incredible homes that are unique to our show, as well as the personal interviews with the biggest names in design. I think that our viewers will be very excited when they see our new show."
House & Home Television is Canada's longest-running and most respected design and decorating show, and Reeves, as its host, is well known for her advice to viewers on all aspects of design. Many of the show's segments bring stories to life directly from Canadian House & Home magazine, giving readers a chance to meet the designers, homeowners and retailers featured in the monthly publication. Canadian House & Home magazine is one of Canada's Top 10 consumer magazines and continues to grow at an impressive rate as it approaches its 20th year of publication.
In 2003, House & Home launched an extensive line of branded merchandise at Bay stores across Canada. Instantly successful, the line is currently being expanded into other HBC key retailers.
Lynda Reeves is a graduate of the University or Toronto, a former teacher, interior designer, and author of popular books on decorating and design. She serves on the board of the Art Gallery of Ontario and numerous publishing industry boards and charitable organizations.
CanWest MediaWorks is a wholly owned subsidiary of CanWest Global Communications Corp. (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com ). CanWest is an international media company, and also Canada's largest media company. In addition to owning the Global Television Network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia and Ireland.
For more information, please contact:
Christine Amendola, Media Relations Manager, or
Heather Hatch, Public Relations, House & Home Media,
or
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