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Category Corporate Date 12/1/2005 |
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Air Canada and CanWest MediaWorks Partner to Launch New Sun Flight Pass Promotion
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(TORONTO – Thursday, December 1, 2005) – Following the success of its initial flight pass promotion, the North American Unlimited Pass, Air Canada has entered in to an exclusive partnership with CanWest MediaWorks to launch its new “Watch the Sun Pass” promotion.
The Watch the Sun Pass, part of the airline’s new approach to competitive ticket pricing, is a prepaid package of six one-way flight credits that allow customers who purchase the package to use the credits to travel to a range of popular destinations on Air Canada or Air Canada Jazz ™ . The credits are valid for one year and passengers will need just one flight credit for each direction of travel, including connecting flights.
“We chose CanWest MediaWorks as our media partner for Air Canada’s first Sky Pass promotion, which was extremely successful,” said Nathalie Lajoie Director, Tactical Services, Marketel Communications Inc., Air Canada’s marketing agency. “CanWest’s ability to provide multi-platform media solutions across all major Canadian markets and their willingness to work with our team in creative ways made them the logical choice to partner with again on this newest promotion.”
The new “Watch the Sun Pass” campaign, which will launch on December 1, 2005, contest registration will commence on December 5, 2006. This campaign will combine advertising on canada.com and on Global TV morning news in the Ontario, Alberta, Quebec and B.C. markets. The ads will promote the new Air Canada family of passes, and encourage customers to visit www.aircanada.com to register for a chance to win one of five pairs of Flight Passes to the Sun. Global TV morning news programs will also run live promo presentations to help trigger contest entry, and the canada.com ads will direct visitors to the same contest site.
“We’re thrilled to be working again with Air Canada to help promote their newest flight pass promotion,” said Catherine Bridgeman, Senior Vice President, Marketing, CanWest MediaWorks. “Our objective is to partner with clients in such a way that we become an extended part of their marketing team, working with them to develop unique ideas to address their advertising goals.”
For more information on the Watch the Sun Pass, visit www.CanWestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia and Ireland.
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For further information, please contact:
Dervla Kelly
Director, Corporate Communications
CanWest MediaWorks Inc.
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