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Category Corporate Date 3/1/2006 |
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Global and Nestle Canada plan to connect with Viewers through
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(TORONTO –March 1, 2006) – Nestlé Canada and Zenith Optimedia have partnered with CanWest MediaWorks Marketing Ventures team to create TV ads for KIT KAT that are uniquely tailored to specific Global programs.
The KIT KAT Clock campaign will be integrated into promotional breaks during Survivor, The Apprentice, The Simpsons and Saturday Night Live and will feature an animated KIT KAT Clock customized to match the specific program environments. The oval KIT KAT Clock displays a chocolate KIT KAT finger slowly rotating around a red and white branded clock face. For the Survivor Spot the Clock is set into a torch similar to the ones used on the Survivor series.
“We’ve developed a tailored approach for KIT KAT that makes the campaign unique to the CanWest television programming schedule,” said Catherine Bridgman, Senior Vice President, Marketing Ventures, CanWest MediaWorks Sales and Marketing. “We are constantly finding new ways to work with our advertisers to meet their marketing and advertising goals and this campaign brings it to the next level.”
The KIT KAT Clock campaign launched during the Superbowl with a clock that was set in a red football helmet. The campaign will run until the end of April 2006. The 15 second spots encourage viewers of the specific shows to “Have a Break…Have a KIT KAT” during commercial breaks.
“We partnered with CanWest on this campaign because of its hit programming lineup,” said Elizabeth Frank, Vice President, Nestlé Confectionery Marketing. “The campaign will enable us to connect with consumers because the spots we’ve created are relevant to the shows they’re watching.
About CanWest MediaWorks
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia and Ireland.
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For further information, please contact:
Katherine Raso
External Communications
CanWest MediaWorks
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