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Category Corporate Date 1/1/2005 |
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Air Canada and CanWest MediaWorks Offer ‘Broadway Getaway’
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| Four week promotion launching new daily non-stop Calgary to New York flight |
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(CALGARY – January xx, 2005) – CanWest MediaWorks and Air Canada have joined forces for another exclusive promotion to launch a new daily non-stop service from Calgary to New York. The promotion entitled ‘Broadway Getaway’ will use the various CanWest newspaper, television and interactive assets in Calgary and Edmonton to target consumers.
The new daily service will start March 1st, and is the only daily non-stop flight available from Calgary to New York. With the second highest concentration of head offices in Canada, the route expansion is in direct response to the growing number of Calgarians looking for daily non-stop flights to New York.
“There is a demand for this route and what better way to let travelers know that Air Canada has responded to consumers’ needs by way of a targeted consumer promotion,” said Nathalie Lajoie Director, Tactical Services, Marketel Communications Inc., Air Canada’s advertising agency. “Air Canada’s success with the last two partnerships exceeded our expectations and the logical step was to go back for more. CanWest continues to provide creative solutions in advertising and promotions for Air Canada and is the industry leader in multi-platform integrated media solutions.”
The new “Broadway Getaway” campaign will launch on February 6, 2006, and contest registration will commence on February 6, 2006. This multiplatform campaign will combine advertising on canada.com and Global TV Morning News in the Calgary market. The ads which will run in Calgary and Edmonton will promote the new Air Canada daily non-stop flights from Calgary to New York, driving consumers to visit www.aircanada.com/ny to register for a chance to win one of six Broadway Getaway Packages to New York including airfare, hotel and tickets to a Broadway show.
“We are delighted to continue our partnership with Air Canada to promote their latest daily non-stop Calgary-New York route expansion,” said Catherine Bridgman, Senior Vice President, Marketing Ventures, CanWest MediaWorks. “The Marketing Ventures team works closely with customers on innovative campaigns that meet brand goals and objectives.”
For more information on the Air Canada Broadway Getaway, visit www.aircanada.com/ny
About CanWest MediaWorks
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Ireland and the United Kingdom.
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For further information, please contact:
Katherine Raso
External Communications
CanWest MediaWorks
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