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| Category Television - Global Date 2/7/2005 |
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Super Bowl XXXIX scores super ratings
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| Draws 3.1 million viewers on Global |
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(TORONTO - Monday, February 7, 2005) Super Bowl XXXIX, which aired Sunday,
February 6 on the Global Television Network, drew a national audience of3.130 million (2+) and 1.702 million (A18-49), according to BBM People Meter Data.
The game scored a 13.1 rating among adults 18-49 in the Toronto market, and earned a 13.8 rating in Vancouver. One of the biggest single sporting events of the year scored particularly among male demos, averaging a 17.6 among M18-49 and a 17.9 for M25-54 in Toronto EM. In Vancouver, the male demos grabbed 19.2 for M18-49 and an 18.2 for M25-54.
Live coverage of the match-up from Alltel Stadium in Jacksonville, Florida, saw the New England Patriots beat the Philadelphia Eagles 24-21.
Super Bowl XL will take place Feb. 5, 2006 in Detroit, the closet the game has ever been to Canada.
For more information, please contact:
Christine Amendola, Media Relations Manager, or
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