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Category Print Date 2/22/2006 |
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Voice Your Oscar Choice With Dose
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| Get the full scoop on all the Oscar candidates, their campaigns and proudly wear limited-edition pins during Dose’s Academy Awards Week |
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TORONTO, ON February 22, 2006 – Dose has called an election for the 78th Annual Academy Awards. This year the daily magazine is hitting the political stage with their Oscar coverage and creating an election campaign around five key award categories, including; best actor, best actress, best director, best documentary and best picture. Each day, Dose take an irreverent look at the nominated movies, directors and actors as if they were each candidates running for office with a daily feature containing; suggested campaign slogans, songs and hot-button issues.
Readers will also have the opportunity to have their vote heard at dose.ca/Oscars, with the results being published in Dose. A limited number of exclusive Voice Your Oscars Choice pins will be distributed so people can (literally) wear their vote on their sleeve.
“Every media outlet is gearing up for the Oscars with the usual summaries and voting options, but we decided to get away from the typical approach to Oscar coverage,” said Dan Sorotschynski, Director of Marketing for Dose. “Many of the top films on this year’s list carry a corresponding political issue so it was the perfect opportunity to get people talking in a different way about this year’s awards and led us to develop the 78th Annual Oscar election campaign.”
The campaign begins on Monday February 27th with a new feature article each day in Dose dedicated to a different category leading to the Friday, March 3rd issue, which will be Dose’s Weekend Guide to the Oscars.
To get readers rallying behind their favourite Oscar picks, 7 different exclusive pins featuring catchy campaign slogans were designed to spotlight award nominees and drive readers to vote online. Dose reporters will be distributing the pins in each of the Dose cities – Toronto, Ottawa, Calgary, Edmonton and Vancouver.
“The film studios campaign hard for their movies with the Academy voters, so Dose decided to create its own campaign for the average moviegoer, complete with campaign materials – these highly coveted pins,” said Celine Wong, Culture Editor for Dose. “What many people don’t realize is that the Oscars are a very political event and we wanted to play into that. We decided to create an editorial package that would stand out and also interact with our readers by giving them a way to stand behind their favourites and voice their choices.”
The Academy Awards are Sunday March 5, 2006. Dose magazine and dose.ca will print the results of the campaign on Monday March 6, 2006. The magazine will also include people’s views on the outcome and thoughts on the entire campaign.
About Dose
Dose is a multi-platform brand that includes; a free daily magazine, a comprehensive online service (dose.ca), and an innovative wireless portal. It gives Canadians a voice and a forum combined with the freedom to access relevant information anywhere, any time and in any way.
Dose is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com. CanWest, an international media company, is Canada’s largest media company and Canada’s largest publisher of daily newspapers, and also owns, the Global Television Network and operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Ireland and the United Kingdom.
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For further information contact:
Katherine Raso
Corporate Communications
CanWest MediaWorks Inc.
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