 |
|
 |
|
|
Category Print Date 11/25/2005 |
|
Dose Releases Initial Ipsos-Reid Readership Estimates
|
|
| With approximately a quarter million readers daily, study shows strong results for new brand |
|
(TORONTO – Monday, November 21, 2005) – According to independent figures released yesterday by Ipsos-Reid, Dose’s readership figures are off to a strong start with approximately a quarter million daily readers. One in three people across their five markets served have read Dose and readership is evenly split by gender. The study also revealed that Dose is clearly resonating with the 18-24 year old demographic as almost one in ten responded that they read Dose yesterday and 76% of 18-24 year olds were aware of the publication.
“We are really pleased with the initial results,” said Noah Godfrey, Publisher of Dose. “It is great to see such fantastic market penetration and impact, especially with our key demographic, in less than eight months since launch. It affirms that our content, marketing and distribution are on the right track and resonating with our audience is a significant way.”
Respondents to the survey described Dose as a “youth-oriented,” “hip” publication that “gives readers the information they need”. Over a third of readers are reading the publication three or more times per week with an average of 1.8 readers per copy.
Web site results were also positive, showing that Dose.ca users are visiting the site frequently with over 40% visiting the site once a week or more.
“We’ve positioned Dose as a multi-platform media brand which includes the online service at dose.ca, wireless content and live events, in addition to the free daily magazine,” said Godfrey. “It has enabled us to deliver content to consumers in really unique and relevant ways, and has also allowed us to work with our advertising clients to develop creative solutions to reach young adult Canadians.”
About Dose
Dose is a publication of CanWest MediaWorks Publications Inc., which is 74% indirectly owned by CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com) and 24% indirectly owned by the CanWest MediaWorks Income Fund (add web site URL for the Fund). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia Ireland and the United Kingdom.
(30)
For further information, please contact:
Dervla Kelly
Director, Corporate Communications
CanWest MediaWorks Inc.
|
|
| Back to previous page |
|
|
|
