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Category Investors Date 2/1/2006 |
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canada.com Partners with Lonely Planet to Provide New Travel Content Tool
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| Detailed information on over 157 destinations worldwide |
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TORONTO /CNW/ - CanWest Interactive, a division of CanWest MediaWorks Publications Inc. and operator of canada.com today announced that it has entered into a partnership with Lonely Planet, the world's premier independent travel publisher. The partnership will provide canada.com with detailed information on over 157 destinations around the world while offering Lonely Planet access to canada.com's extensive reach across the country.
"canada.com's almost three million unique visitors monthly provides a perfect online audience for Lonely Planet's award-winning guidebooks as we grow our brand in the Canadian marketplace," said Blake Hutchison, Business Development Manager for Lonely Planet. "Our WorldGuide content, which is the cornerstone of our own website, provides succinct, punchy and inspirational information which will resonate well with Canadians who we believe represent the quintessential Lonely Planet traveler," said Hutchison.
The new section is featured under canada.com travel and contains a map of the world that users can click on, to find information about their upcoming destinations or to do research on potential destinations. Canada's most recognizable web address, combined with Lonely Planet travel content further expands its value as Canada's leading online destination for news, entertainment, and lifestyle information.
"This partnership with Lonely Planet is another example of our commitment to provide the most compelling and reliable content possible to our audience," said Arturo Duran, President, CanWest Interactive. "Lonely Planet is a market leader in providing independent, unbiased travel information, and the accuracy and depth of its content is a perfect fit for canada.com's users to help them at the pre-travel stages and booking stage."
About canada.com
canada.com is the No. 1 Canadian general news and information online destination with almost three million unique visitors monthly. The network of sites, which includes driving.ca, remembering.ca and working.com and over 11 of the countries' top daily metro newspaper sites, integrates credible Canadian content and perspectives at the country's most recognizable web address.
canada.com is owned by CanWest MediaWorks Publications Inc., which is approximately 74% indirectly owned by CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com) and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.canwest.com/incomefund).
About Lonely Planet
Lonely Planet is the world's leading independent global travel information provider and publisher headquartered in Melbourne, Australia, with regional offices in the US and UK. Founded in 1973 by husband and wife team Tony and Maureen Wheeler, the company publishes over 600 titles in English and sells more than 6.5 million books a year in 118 countries. Lonely Planet has an award-winning website and online digital image library. Each year, more than 200 authors from over 20 countries research the world over and provide expert information. Lonely Planet's Business Services Unit is dedicated to leveraging this travel expertise to create travel content for new distribution channels and business clients. Visit www.lonelyplanet.biz.
For further information: Media contacts: Katherine Raso, CanWest MediaWorks, , ; Cindy Cohen, Lonely Planet, ext. 221,
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