|
John Consoli
SEPTEMBER 12, 2006 - A Universal McCann online survey polling both regular and non-regular viewers in the U.S. of the CBS reality series Survivor shows that despite all the controversy surrounding this season's format of dividing teams by race, only 17 percent of the show's regular viewers say they were "personally offended" by the series' new twist.
Caucasian viewers were a bit less likely to be personally offended (26 percent), compared to those who identified themselves as African
American, Hispanic, Asian, or other ethnic groups (31 percent), the survey showed.
Among non-viewers of the show, 72 percent agreed that the concept "may be offensive to some people, but not to them, while 85 percent of Survivor viewers agreed with that statement.
Despite all the controversy surrounding the series, which premieres this Thursday night, nearly 80 percent of regular viewers and 10 percent of
non-viewers said that are "very or somewhat interested" in watching the show. And among those who said they are not interested in watching, less than 15 percent said it was because of the new format.
Some advertisers, including General Motors, have pulled out of the show, citing assorted reasons, including the format, but the network has brought in others to replace them.
Survivor Premieres Thursday September 14 at 8pm on Global!
|
