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Category Television - Global Date 9/18/2006 |
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Global Television Ratings Momentum Continues...
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From The 05-06 Broadcast Year-In-Review, To High Profile Fall '06 Primetime Rollout
Network Delivers More New Entries In the Top 20
Than Any Other Broadcaster
Consistent Wins in Key Toronto/Vancouver Media Markets
Keep Audience and Industry Talking
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New Season Up 17% in Toronto, 45% in Vancouver |
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(TORONTO) As Global Television kicks off the most talked-about Fall season on record, the results of a comprehensive ratings review of the 05-06 broadcast season delivers insight into the strong momentum driving the network's growth.
With overall gains in the coveted 18-49 demographic, and increased Top 20 traction in Toronto/Vancouver - the nation's most competitive, most sought-after markets for advertisers - Global has made significant strides.
Continuing this trend - detailed below in the 'Ratings Essentials' breakout - Fall 2006 on Global Television promises sustained growth. Garnering an array of solid primetime victories over the last 3 weeks, the primetime slate features a powerful mix of proven performers and new franchises with intense breakout potential. Heavyweight ratings-winners including House, Prison Break and Survivor lead the way for critical and industry favourites Shark, Brothers & Sisters and Kidnapped, each taking a freshman bow this month.
"We are gratified by the ongoing support of our audience and industry partners," said Kathleen Dore, President of Television & Radio for CanWest MediaWorks Inc. "Our substantial growth this past season inspires our team to remain focussed and passionate about building our television business, and delivering Canada's most compelling television network."
GLOBAL TELEVISION 'RATINGS ESSENTIALS' 05/06 REVIEW:
The strategic Global primetime buys take hold, gaining more new Top 20 spots in Toronto/Vancouver than any other broadcaster - with ratings drivers Prison Break, House and Survivor leading this story.
Global Top 20 Programs -
Toronto: 5 in 04/05 , increasing to 7 in 05/06
Vancouver: 7 in 04/05 , increasing to 8 in 05/06
CTV Top 20 Programs-
Toronto: 14 in 04/05 , down to 12 in 05/06
Vancouver: 12 in 04/05 , static at 12 in 05/06
PRISON BREAK- Unprecedented as the only new show to crack the Top 20 in 05/06. With an average of 876,000 in the key demo of Adults 18-49 and 1.4 million viewers nationally (2+).
HOUSE - The award-winning hour saw explosive growth in its sophomore season…up 79% in Toronto and 54% in Vancouver in 18-49, and averaging 1.6 million viewers last year (2+). In Spring 2006, it built to over 2 million and continued its momentum this year as 2.9 million viewers (2+) tuned into the season premiere – up 48% from last year’s premiere.
SURVIVOR - Year over year, still the #1 show in key Toronto/Vancouver markets, 18-49 and still the #1 reality show in Canada.
-*STRONG PRIMETIME START FOR 2006* - In the first 3 weeks of the new season, Global Television has shown an overall 17% growth in primetime in Toronto, and 45% in Vancouver vs. this period in Fall '05.
GLOBAL NATIONAL - Following the move to a consistent 5:30 p.m. timeslot across Canada (6:30 in the Maritimes) on February 6th, 2006, Global National With Kevin Newman quickly became the nation's most-watched national newscast, drawing an average of 945,000 total viewers 2+ across Canada, as compared to CTV National's 822,000 and CBC National with 584,000. (*February 6-August 27, 2006, Monday to Friday)
ET CANADA - In its first season, ET Canada achieved a dead heat nationally with the well-established primetime competitor among Adults 18-49 - ultimately emerging as the clear choice for viewers in this demo. ET Canada increased viewership in its time period by 96% in Toronto and 148% in Vancouver in 05/06. In Vancouver, ET Canada became the most-watched Canadian entertainment news program. In Toronto, gains continue d as ratings match ed those of the competition.
** Notably, in the first 3 weeks of the new '06 season, ET Canada has been the most-watched entertainment news magazine in these markets in 18-49, eclipsing the nearest competitor with ratings 70% higher in Toronto and 320% higher in Vancouver.
-All Data BBM Nielsen Media Research based on Adults 18-49 unless otherwise stated.
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CanWest Global Communications Corp. (www.canwestglobal.com), an international media company listed on the TSX (trading symbols: CGS and CGS.A) and NYSE (trading symbol: CWG), is Canada's largest media company. CanWest is Canada's largest publisher of daily newspapers, and owns, operates and/or holds substantial interests in free-to-air and subscription-based television networks, out-of-home advertising, web sites, and radio stations and networks in Canada, New Zealand, Australia, Singapore, Malaysia, Indonesia, Turkey, Ireland and the United Kingdom.
Contact:
Grace Park
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