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Category Television - Global Date 10/2/2006 |
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Global National Fall Marketing Campaign Illuminates “News Understood” Tag Line
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Anchor Kevin Newman Along With Senior Correspondents
Featured In Multiplatform Image Series
Classic Quotations on The Value of Understanding
At Heart of Campaign
ATTN: EDITORS – 30 Spots, Radio Samples, Stills, Credit List at www.globaltvmedia.com
Username: globaltvmedia Password: pressinfo |
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(VANCOUVER) Global National, Canada's most-watched national newscast, took another step this week in strengthening the connection with audiences coast to coast - unveiling a national marketing campaign inspired by the broadcast's positioning statement, “News Understood.”
The multiplatform launch speaks directly to Global National’s editorial promise to viewers; to make news more understandable by breaking down complex issues, and delivering clear, relevant information.
Audiences across the country will experience on-air, print and radio versions of the custom creative, running throughout the broadcast year.
Shot on location at Massey Theatre in Vancouver, a series of three 30-second spots utilize classic quotes from the ages, all featuring the power of "understanding". Global National senior correspondents Francis Silvaggio, Jennifer Tryon and Mike Edgell are featured centre stage, delivering quotations from wide-ranging sources including Leonardo da Vinci, Gandhi, and Ringo Starr. Anchor Kevin Newman summarizes each vignette, drawing together the team and the commitment to viewers, with the "News Understood" tag.
A second slate of on-air spots, featuring additional members of the Global National team, is set to be produced later this fall.
“This powerful new campaign reinforces the unique perspective that has made Global National the country’s most-watched national newscast,” said Walter Levitt, Senior Vice-President of Marketing for Television and Radio at CanWest MediaWorks. “We’re bringing our Global National brand promise to life with creative that we hope will resonate with our viewers, both emotionally and intellectually.”
All creative was executed in-house by the Global Television Marketing team, with original on-air score by Vancouver composer James Bowers.
About Global National:
Global National with Kevin Newman is Canada’s most-watched national newscast, reaching Canadians coast-to-coast (www.globalnational.com). The multi award-winning half-hour newscast is broadcast live seven days a week at 5:30 p.m. (6:30 p.m. in the Maritimes) from its national news centre in Vancouver, B.C. with news bureaus and correspondents in every major city in Canada, as well as Washington, D.C. Global National provides an early evening national news alternative for Canadians with a distinctive voice and approach to the day's top stories.
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For further information, please contact:
Grace Park
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