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| Category Television - Global Date 10/6/2006 |
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A Global Television Ratings Flash
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Results For First Month Of The Fall '06 Season Are In:
Entertainment Tonight Canada...
#1 Entertainment Newsmagazine Amongst
All Key Demos Nationally & In Toronto, Vancouver |
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(TORONTO) - Entertainment Tonight Canada has emerged as the #1 entertainment news magazine in all key demos nationally and in Toronto and Vancouver, solidifying a profile with both audience and industry as the country's premiere entertainment destination.
The following chart illustrates the results for the month of September posting substantial wins in all key demos - with the exception of the fringe 50+ market nationally.
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A18-34
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A18-49
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A25-54
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W18-34
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W18-49
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W25-54
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A50+
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NATIONAL
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ET Canada
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79
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191
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231
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50
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129
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157
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224
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eTalk
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49
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141
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180
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31
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94
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108
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304
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TORONTO
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ET Canada
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23
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54
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57
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16
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39
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40
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46
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eTalk
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7
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33
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40
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5
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23
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27
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41
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VANCOUVER
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ET Canada
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13
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33
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45
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7
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21
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28
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64
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eTalk
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4
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8
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10
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3
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5
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6
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20
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(All figures in 000s)
NOTABLE NOTES:
- Going head to head in the most competitive Toronto market, ET Canada is the #1 newsmagazine - with 34% more total viewers (2+) in Toronto and 63% more viewers 18-49.
- A review of the complete picture of ET Canada's coverage of the
Toronto International Film Festival reveals a comprehensive win with more total viewers five nights out of seven than the competition.
( All data BBM Nielsen Media Research, August 28 – October 1, 2006, based on Adults 18-49 unless otherwise indicated .)
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Media Contact :
Grace Park
Global Television
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