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Category Interactive Date 10/23/2006 |
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Dose.ca to Launch New U2 Album With Unique Online Promotion
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| CanWest Site to be Exclusive Canadian Partner for CD Launch |
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(TORONTO) – CanWest MediaWorks Inc. is pleased to announce that U2 and its record label in Canada, Universal Music, have chosen Dose.ca, Canada’s online destination for youth-minded individuals, as the Irish band’s exclusive Canadian partner for an online scavenger hunt the band is holding to promote their new album, U218 Singles, which hits stores on November 21, 2006.
The two week contest, Hunt The Lyric, which begins this coming Monday, October 23, starts at U2.com and invites contest participants to search for excerpts of U2 lyrics on a host of international websites, including Dose.ca. Clues posted on the band's official website, U2.com, will guide contest participants in their search through those websites. The contest closes November 3.
“We are so thrilled to partner with U2 and Universal Music on the launch of U218 Singles,” said Scott Andrews, Marketing Manager for Dose.ca. “This partnership is evidence that our diligent efforts to create unique ways of driving traffic to the site and providing value for our advertising clients is recognized and appreciated by our partners.”
Unique visitors to Dose.ca increased 19% in September 2006 over the same month in 2005 according to Media Metrics. As well, in August 2006, Dose.ca achieved an all-time high of 233,000 unique visitors.
“Our search for a strong online entertainment partner with extensive reach into our target audience is what led us directly to Dose.ca,” said Michelle Mearns, Associate Manager, Digital Artist Marketing for Universal Music Canada.
Dose.ca is a unique, edgy, online entertainment destination. The site was recently re-launched and includes hot images, refined layout, cool contests and the latest entertainment news. Dose.ca consistently runs a series of exciting promotions and introduces new features focused on celebrities and nightlife.
“The perception that Dose.ca is the premier source for entertainment news and information in Canada continues to grow,” said Arturo Duran, President, Interactive and Business Integration, CanWest MediaWorks Inc. “With our full suite of online destinations, including canada.com, working.com and driving.ca as well as Dose.ca, we provide our clients with one-stop-shopping in their quest to reach their target markets.”
About Dose.ca
Dose.ca is 74% indirectly owned by CanWest Global Communications Corp, (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com), and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.cwmincomefund.com). CanWest Global Communications Corp., an international media company, is Canada's largest media company and largest publisher of daily newspapers. The Company also owns, operates and/or holds substantial interests in free-to-air and subscription-based television networks, out-of-home advertising, web sites, and radio stations and networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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For additional information, please contact:
Tammy Bender
CanWest MediaWorks
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