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Category Television - Global Date 12/6/2006 |
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Canwest Mediaworks’ Momentum Continues Heading Into 2007… Successful Ratings Growth Since Fall Launch
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More Top 20 Programs
Including New Fall 2006 Entry Heroes -
The #1 New Series Nationwide
- And -
Global National With Kevin Newman Solidly
Remains Canada’s Most-Watched National Newscast
- Plus -
Relaunched Specialty Channel,
Tvtropolis Hits 40% Growth |
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(TORONTO) After the first three months of the 2006/2007 broadcast season, CanWest MediaWorks’ ongoing momentum with both its conventional and specialty networks not only continues, but remains strong heading into the New Year…and the numbers speak for themselves.
Year-over-year, CanWest MediaWorks has increased its total number of Top 20 programs, even without the return of the 2005 Top 10 ranking series, The Apprentice (making its highly anticipated return in January 2007). The top fan favourites for this Fall include House, Prison Break and Canada’s #1 new series, Heroes.
Toronto
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# of Top 20 Shows Fall 2005
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# of Top 20 Shows Fall 2006
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CanWest
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8
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9
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CTV
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11
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10
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Vancouver
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CanWest
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8
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9
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CTV
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10
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9
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Calgary
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CanWest
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6
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9
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CTV
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14
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11
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Most notably, House has averaged over 2 million viewers season-to-date, and is up 22% over last Fall. Currently ranked in the Top 5 amongst Adults 18-49, this series has increased its national viewership by 27%, and in the key Toronto and Vancouver markets by 32% and 21%,respectively.
Also this Fall, Global National with Kevin Newman solidified its first place ranking as Canada’s most-watched national newscast – creating an even bigger lead over its nearest competitor by more than 100,000 viewers.
Network
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Total Viewers 2+ Fall 2006
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Change vs. Fall '05
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Adults
25-54
Fall 2006
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Change
vs.
Fall '05
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Global National
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986,000
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+27%
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336,000
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+39%
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CTV National
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872,000
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-10%
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336,000
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-17%
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CBC National
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578,000
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-12%
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188,000
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-13%
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And a new wave of Canadians have discovered the recent re-branding of TVtropolis and its slate of iconic programming, resulting in the biggest audience gains year-over-year of any specialty channel in Canada in only six short months.
Audiences
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Change vs. same time last year
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A18-49
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+40%
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A25-54
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+22%
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(All data BBM Nielsen Media Research, based on Adults 18-49 unless otherwise indicated. Primetime data September 11 – November 26; Global National data August 28 – November 26; TVtropolis data June 5 – November 26.)
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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Media Contacts:
Grace Park
Global Television
Yvonne Chiang
Global National
Dan Kenning
Specialty Networks
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