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Category Television - Global Date 12/19/2006 |
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A Global News BC Update
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More Viewers Turn to B.C.’s #1 Station for Breaking News and Accurate Weather Reporting
Extreme Weather Spikes Ratings For All Newscasts
‘Early News’ Soars With 72% Growth
‘Noon News’ Rises 55% - ‘News Hour’ Climbs 45% |
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(Vancouver) Over the last month, British Columbia has experienced some of the worst weather conditions in decades , and the Global BC news and weather teams have devoted more resources than any other local newscasts, bringing viewers the most comprehensive coverage, and fresh perspective on daily events.
With back-to-back storms, Global BC’s weather team of Mark Madryga, Kristi Gordon, Wayne Cox and Rena Heer continue d to be on the front lines , providing residents with crucial updates throughout each day.
“Our entire news team continues to lead the market on our comprehensive coverage of B.C.’s extreme weather and how it has impacted the lives of our viewers,” says Ian Haysom, news director of Global BC. “With the rest of the winter months ahead, Global’s team of reporters, camera operators and weather experts will continue to provide British Columbians with essential news coverage that is simply unrivalled in this market.”
More British Columbians turn to Global BC for breaking news and weather reports than any other source, especially in the most drastically affected areas of the Lower Mainland and southern Vancouver Island. All Global BC newscasts experienced an increase in ratings during the hardest-hitting weeks of weather, including a record high for Sunday’s News Hour on November 26 with an average of 206,500 viewers.
Global Newscasts
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Storm Weeks (Nov. 13-Dec. 3)
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Fall ’06
(Aug. 28-Nov. 12)
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Audience Percentage Growth
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Early News @ 5 p.m.
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72,000
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41,900
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+72%
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Noon News
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35,300
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22,800
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+55%
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Global National
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73,200
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48,200
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+52%
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News Hour @ 6 p.m.
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117,300
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80,700
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+45%
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Morning News
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43,700
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33,800
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+29%
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News Hour Final
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64,000
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54,600
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+17%
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*BBM NMR Data, Vancouver DMA, A25-54. Global National numbers are Monday - Friday.
Global News BC Tuning Guide:
- Morning News: 5:30–9 a.m.
- Noon News: 12 p.m.
- Early News: 5 p.m.
- Global National: 5:30 p.m.
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- News Hour: 6 p.m.
- News Hour Final & Weekend News Final: 11 p.m.
- Saturday Morning News: 7-10 a.m.
- Sunday Morning News: 8-10 a.m.
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About Global Television
Global Television is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com ). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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For more information, contact:
Yvonne Chiang
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