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Category Print Date 2/14/2007 |
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National Post and driving.ca Take on the 2007 Canadian International AutoShow
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| CanWest ramps up as #1 source for auto show coverage with show’s hottest prize giveaway |
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(TORONTO, ON) – This Friday, National Post and driving.ca will roll into the Canadian International AutoShow in Toronto, providing show fans and visitors with the most comprehensive coverage and the largest, most exciting contest prize pack of this year’s event.
National Post, the official greeter of the 2007 Canadian International AutoShow, will be on hand at various location points throughout the show to welcome visitors, and provide show information and complimentary copies of the newspaper.
In addition, National Post and driving.ca have partnered with Lexus and media partners Global Television and 104.5 CHUM FM to offer visitors a chance to win The Lexus Perfect Moment Contest, featuring a grand prize worth over seventy-six thousand dollars: a 2008 Lexus RX 350 SUV with a 270 horsepower engine, 5-speed automatic, full-time all wheel drive, heated front seats and more. The winner will spend two nights at Langdon Hall Hotel and Spa in Cambridge – not far from the Lexus plant where they will pick out their brand new Lexus. Visitors to the National Post-driving.ca booth in the Metro Toronto Convention Centre ( South Building) can enter to win this exciting prize. The winner will officially be announced Monday, February 26 on 104.5 CHUM Radio, and aired during News Hour on Global Television.
“Lexus is pleased to partner with the National Post for this year’s auto show, offering our amazing Perfect Moment Contest and the sponsorship of the National Post Greeter program,” said Stuart Payne, Director, Lexus. “This is our first year partnering with the Post and we’re looking forward to a very successful cross-promotional campaign that includes reach throughout CanWest print and television properties.”
Once again, driving.ca is hosting an exclusive microsite dedicated to the various Canadian auto shows with a preview of all the new cars, exclusive interviews, display reviews, and onsite coverage. As well, National Post helps start off CanWest’s extensive cross-platform coverage of the 2007 Canadian International AutoShow with a special section in today’s edition. Blackberry users will be able to enjoy ongoing updates for the duration of the auto show on bbTV (www.canada.com/bbTV) starting Friday, February 16.
driving.ca, the premier source for auto show coverage, kicks off its role in auto shows across the country this year with a “souped-up” presence at the Toronto show and the introduction of its new “Smarter buyer. Better car.” campaign, highlighting the site as the resource that offers consumers all of the tools to help them make a better decision about their next vehicle purchase. Visitors have an opportunity get acquainted with the new campaign and explore the automotive website at the National Post-driving.ca booth.
“We’re very pleased to be here once again at the Canadian International Auto Show as the premier source for a wide variety of automotive information. Whether consumers are actively shopping for a vehicle or simply want to be up to date on the latest car trends, driving.ca has it all,” Laura Pearce, General Manager, driving.ca. “At driving.ca, consumers will find everything they need to know about buying a car, including the tools and resources to research, browse and shop around before they make a purchase. Our goal is to create smarter buyers, who choose better cars.”
As well, driving.ca is teaming up with Mosport International Raceway, Canada’s Home of Motorsports, to present Canadian NASCAR driver Pierre Bourque who will be on hand for four exclusive days to sign autographs and meet with the public. Visitors will have the opportunity to get their picture taken with Bourque and his racing car at the Mosport booth in the Rogers Centre on the following dates and times:
- Friday Feb 16: 1-4pm and 6-9pm
- Saturday Feb 17: 10:30am – 12pm and 1-3pm
- Saturday Feb 24: 1-4pm and 6-9pm
- Sunday Feb 25: 11am – 1 pm and 2-5pm
driving.ca and local CanWest newspapers will make other stops along the Canadian AutoShow route this year including Edmonton (March 1-4), Calgary (March 7-11), Vancouver (March 30-April 8), Saskatoon (April 20-22). Stay tuned for details of driving.ca’s participation in shows in those regions.
Built on the strength and tradition of The Financial Post, National Post continues to provide readers with comprehensive reporting from across the country and around the world, all with a distinctly Canadian voice. Each section goes in-depth to engage readers, resulting in a well-rounded product. From the latest on the cultural and social scene in Arts & Life, more than just the scores in the expanded Sports section, to the most well-respected business reporting in Canada within the pages of Financial Post and Financial Post Business magazine.
driving.ca is the Canadian auto buyers’ source for authoritative information with everything they need to research, browse and shop around before they buy a vehicle. In addition to listings from CanWest’s 11 major daily newspapers, driving.ca features a full inventory of cars available from private parties and dealers across Canada. Rich with content, driving.ca supports its positioning of “Smarter buyer. Better car.” by offering consumers a wide range of comparison tools, vehicle reviews, road tests, and even clips from Driving TV.
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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For additional information, please contact:
Tammy Bender
CanWest MediaWorks
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