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| Category Television - Global Date 2/27/2007 |
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Global Dominates Monday Night In All Key Markets
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Prison Break - 1.3 Million Viewers
24 - 1.4 Million Viewers
Plus
Et Canadas Oscar Coverage Canadas #1 Choice |
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(TORONTO) All-new episodes of fan favourites Prison Break and 24, and the series premiere of The Black Donnellys, all preceded by ET Canadas star-studded coverage of the 79th Annual Academy Awards, kept Canadians tuned into Global.
GLOBAL dominates 8-10pm in all key markets:
- 115% in Toronto; 350% in Vancouver; 29% in Calgary
PRISON BREAK
- 71% more viewership than Corner Gas in key Toronto market; 311% more viewership in key Vancouver market
- 1.3 million viewers 2+; 763,000 viewers in key demo A18-49
24
- 1.4 million viewers 2+; 762,000 viewers in key demo A18-49
- 35% more viewership than Amazing Race for 2+; 44% more viewership for key demo A18-49
- Topped Amazing Race in key Toronto and Vancouver markets by 119% and 135%, respectively
THE BLACK DONNELLYS
- 814,000 viewers 2+
- 508,000 viewers in the key demo A18-49
ET CANADA OSCAR COVERAGE
- 707,000 viewers 2+ (3 rd largest national audience to date)
- 20% more viewership than eTalk
- 398,000 the highest audience to date for key demo A18-49
HEROES (Calgary Market Only)
- #1 program of the night
- 29% more viewer-ship than CSI Miami
(All data BBM Nielsen Media Research, based on Adults 18-49 unless otherwise indicated.)
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Media Contacts:
Grace Park
Global Television
Adrienne Kakoullis
Global Television
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