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Category Corporate Date 3/8/2007 |
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CanWest MediaWorks Inc. Sponsors 2007 National Advertising Awards
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| Canada’s Largest Media Company Supports Growth of Canada’s Advertising Industry |
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Toronto – The National Advertising Awards (NAA) and CanWest MediaWorks Inc., Canada’s largest media company, are pleased to announce that CanWest has come onboard as the program’s 2007 Lead Sponsor. CanWest supports the objectives of the National Advertising Awards, which centre on the need to nurture the advertising industry in Canada and to ensure that Canadian advertising shines among the best on the international stage.
“We are proud to support Canada’s home-grown advertising talent through the National Advertising Awards,” said Catherine Bridgman, Senior Vice President of Marketing Ventures, CanWest MediaWorks Inc. “As more and more businesses adopt an integrated media approach, the development of an effective media program and compelling creative is critical to the success of their campaigns. We want to recognize successful Canadian advertising teams and promote their talent across this country and around the world.”
The National Advertising Awards is an advertising competition and festival that invites Canadian advertising professionals to submit original ideas based on a creative brief for a brand, specific product or philanthropic initiative across all media platforms. The winning teams will receive travel and registration to attend the Cannes Advertising Festival in Cannes, France in June 2007. Attendance at Cannes will give leading Canadian creative and media planning teams the opportunity to exchange ideas, learn from their peers from around the world and inform global businesses about the high level of creative talent that exists in Canada.
“The National Advertising Awards program promotes the relevance of strong, strategically sound creative to advertisers,” said David Rosenberg, Senior Vice President and Creative Director, Bensimon Byrne, and member of the NAA Board. “By aligning with the NAA program, CanWest MediaWorks is recognizing the need for outstanding creative across all media.”
The winners of the National Advertising Awards will be announced on May 2, 2007 at a gala event during the National Advertising Awards Festival in Toronto. This two-day event features media, interactive and creative conferences led by top Canadian talent. All entries in the awards competition will be exhibited, as well as the world’s best print work from the London International Ad Show.
"Participating in the National Advertising Awards offers enormous benefits to experienced and up-and-coming advertising professionals,” said Michele Beaulieu, Senior Vice President, Communications Planning Director, Starcom MediaVest Group, and member of the NAA Board. “While the prize of a trip to Cannes is a huge motivator, developing the submission forces participants to push the boundaries on how best to connect with the consumer.”
More information on the National Advertising Awards is available at www.nationaladvertisingawards.ca or www.canadacannes.ca.
About the National Advertising Awards
New Ideas for Real Brands
The National Advertising Awards are an advertising competition (complete with a festival in early May) that invites Canadian ad professionals to submit original ideas based on a creative brief for a brand, a specific product or philanthropic initiative. The winning teams receive a registration and flight to the Cannes Advertising Festival in June to learn from it and apply that learning back home.
About the National Advertising Awards Festival
Interchange for Great Creative Thinking
The winners of the National Advertising Awards are announced in May at the National Advertising Awards Festival — a two-day Toronto-based event. It features media, interactive and creative conferences led by top Canadian talent. All of the work entered in the awards competition is on exhibit, as well as the world’s best print work from both Cannes and the London International Ad show. The event also features an evening gala at which the winners are revealed.
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. (canwestmediaworks.com) is a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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For more information, please contact:
Zoë Gavsie
Adcam Marketing Ltd.
, ext. 224
Betsy Chaly
Director, Corporate Communications
CanWest MediaWorks Inc.
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