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Category Interactive Date 3/21/2007 |
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working.com Announces Winners of the Employer of Choice Marketing Awards
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| Gala event highlights outstanding efforts in employment branding in Canada |
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(Toronto, Ontario) working.com, Canada’s national career network with a distinctly local focus, is pleased to officially announce the winners of the first annual Employer of Choice Marketing Awards (ECMAs). Winners were presented their awards at a gala event at the Dominion Club in Toronto this evening, where the winning entries were showcased.
The only awards program of its kind in the country, the working.com Employer of Choice Marketing Awards recognize exceptional marketing strategies by employers in their efforts to attract and retain potential and current employees and to connect with the general public.
“ Canada’s top employers are quickly recognizing that employment branding gets them the talent they seek ,” Susan Hayes, General Manager, working.com, told the audience this evening. “The working.com ECMAs allow us to shine a spotlight on the real successes in this growing creative arena and the true power behind employment marketing.”
Co-hosted by Global News Anchor Leslie Roberts and Entertainment Tonight Canada Host Cheryl Hickey, the gala brought together representatives from various fields that have significantly contributed to advances in the area of employment branding, including employers, human resource professionals, advertising agencies and public relations practitioners. Judging of this year’s entries was conducted by a distinguished roster of professionals, including:
- William Greenhalgh - CEO, Human Resources Professionals Association of Ontario
- Tony Meehan – Publisher, Mediacorp Canada Inc.
- Tony Miller - Senior Vice President, Creative Director, ACLC
- Steve Mykolyn - Vice President, Design & Interactive Creative Director, TAXI
- Debbie Stremmel - Senior Vice President, Recruitment Marketplace
“We received a tremendous response from a broad range of organizations from across the country with outstanding examples of employment branding and we would like to congratulate all of our winners and participants,” said Hayes, General Manager, working.com. “Together, we are building a growing creative industry focused on finding, recruiting, motivating and retaining the very best talent.”
The ECMAs were created to promote the emerging efforts of Canadian organizations to include effective marketing as a leading component in their recruitment strategies. These organizations strive to develop creative branding solutions that capture the essence of their organization, generate a strong first impression, and help them attract, hire and retain the right employees.
“The Employer of Choice Marketing Awards are another example of working.com’s ongoing commitment to providing employers and HR recruiters with the information and tools they need to hire the very best,” said Arturo Duran, Interactive and Business Integration, CanWest MediaWorks Inc., parent company of working.com. “At CanWest, we’re focused on developing unique and effective ways to enhance our suite of online destinations and consistently provide our customers with the most powerful one-stop source for all their information needs.”
The winning creative in the ECMAs will be highlighted during working.com’s presentation on employment branding on Friday, March 23 in Toronto at the 2007 Top Employers Summit, Canada’s largest conference on becoming an employer of choice.
The winners of the 2007 working.com Employer of Choice Marketing Awards are as follows:
People’s Choice Online
Winner: Scotiabank
Campaign: Scotia Careers Website
Agency: Publicis Tandem
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Advertising - Overall Campaign
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
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Advertising - Print
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
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Advertising - Broadcast
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
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Advertising - Online
Winner: McDonald’s Restaurants of Canada Ltd.
Campaign: www.worksforme.ca
Agency: Cossette
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Job Fair/Recruitment Event Marketing
Winner: EBA Engineering Consultants Ltd.
Campaign: EBA Engineering Consultants Recruitment
Agency: Avatar Brand Management Inc.
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Employee/Internal Communication Programs
Winner: Scotiabank
Campaign: Scotia Applause Employee Recognition Program 2006
Agency: Carlson Marketing
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Community/Corporate Citizenship Initiatives
Winner: Purolator Courier Ltd.
Campaign: Purolator Tackle Hunger 2006
Agency: Hill & Knowlton
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For more information, please visit www.ecmarketingawards.com.
About working.com
working.com is 74% indirectly owned by CanWest Global Communications Corp, (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com), and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.cwmincomefund.com). CanWest Global Communications Corp., an international media company, is Canada's largest media company and largest publisher of daily newspapers. The Company also owns, operates and/or holds substantial interests in free-to-air and subscription-based television networks, out-of-home advertising, web sites, and radio stations and networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.
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For more information, please contact:
Tammy Bender
CanWest MediaWorks
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