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| Category Print Date 2/23/2005 |
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CanWest MediaWorks to launch Dose, a revolutionary multi-media brand for young Canadians, by young C
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| At launch, Dose will offer a free daily magazine and comprehensive |
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TORONTO, Feb. 23, 2005/ - CanWest MediaWorks announces the upcoming launch
of Dose, a new source of information, ideas, and tools for young Canadians, by
young Canadians. Dose will offer Canada's first daily magazine, a
comprehensive online service, and a leading edge wireless portal.
This multi-platform brand is designed and built by representative members
of the audience it targets - urban, intelligent, and fun 18-34 year-olds.
Dose will launch on April 4, 2005 with 320,000 magazines distributed
every weekday in Calgary, Edmonton, Ottawa, Toronto, and Vancouver. Including
significant locally relevant content, this free publication will offer news
and other relevant information that is concise while maintaining a clean
design aesthetic.
The online presence at dose.ca will be the most comprehensive free
interactive service in the country. Besides breaking news and in-depth
coverage, dose.ca will offer an unparalleled local search tool and a
comprehensive, easy-to-use music channel.
Dose's wireless portal will be the first of its kind in Canada, offering
users easy access to movie listings, contests, polls, images, ring tones,
games and more.
Noah Godfrey is the Publisher of Dose. Godfrey, 27, a graduate of Harvard
Business School, recently worked in corporate strategy at AOL Time Warner and
as a media investment banker with Salomon Smith Barney. Godfrey has attracted
a creative and unique management team at Dose, bringing with them experience
from a wide range of media, including: Channel 4 TV and Time Out Magazine in
the UK, MTV, AOL, Exclaim! Magazine, the Ottawa Citizen, and Universal
Pictures.
"Built by young Canadians, Dose is designed specifically to serve the
unique needs and enhance the lifestyle of this media-savvy demographic," said
Noah Godfrey, Publisher of Dose.
"Through multiple touch points, Dose will provide information and
services from the perspective of our peers. We will empower our audience with
ideas that will engage them in thought, conversation, and activity, all
packaged in relevant formats that are free and convenient. Our objective is to
make Dose a media brand by which our peers define themselves."
"Dose is yet another example of CanWest's commitment to provide consumers
with news, information, and entertainment when, how, and where they want it,"
said Michael G. Williams, President, Publications, CanWest MediaWorks.
"To ensure that Dose reflects the attitudes and interests of its target
audience, we have entrusted its content, format and approach to a group of fun
and clever young Canadians. This will be a revolution in Canadian media
because they have created an integrated brand around the lifestyle of their
peers," concluded Williams.
As a multi-platform brand, Dose will be everywhere its audience moves.
The daily magazine will be widely available, free of charge through select
retail outlets and strategically located publication boxes.
CanWest MediaWorks is a division of CanWest Global Communications Corp.
(NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwest.com), an international media
company. CanWest is Canada's largest media company. In addition to owning the
Global Television Network, CanWest is Canada's largest publisher of daily
newspapers, and also owns, operates and/or holds substantial interests in
conventional television, out-of-home advertising, specialty cable channels,
Web sites and radio networks in Canada, New Zealand, Australia and Ireland.
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