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| Category Print Date 4/4/2005 |
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Dose Launches Today in Ottawa, Toronto, Calgary, Edmonton & Vancouver
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| Free daily magazine, comprehensive online service, wireless portal |
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TORONTO, April 4, 2005 - With today's launch of Dose, 18-34 year-old
Canadians now have a new and relevant forum for ideas, information and tools
made expressly for them by other young Canadians. Dose is a multi-platform
brand - a free daily magazine, a comprehensive online service (dose.ca), and
an innovative wireless portal.
"Through multiple media that complement each other, Dose will be
everywhere our audience moves," says Publisher Noah Godfrey. "Dose will
empower a savvy and underserved generation of Canadians with information that
reflects their interests and ideas. Dose will provoke conversation and
activity."
Dose, the free daily magazine
The 24-page magazine version of Dose offers a significant amount of
timely and relevant information and ideas. The magazine covers everything from
news, music, movies and games to fashion, travel, careers and sports. Design
plays a major role in the look and feel of the publication.
"We've built Dose around the things our readers care about most," says
Editor-in-Chief Pema Hegan. "Each day we strive to reflect the eclectic
interests and diverse opinions of our generation."
The magazine is cleverly packaged in 12 sections with intriguing names
that include: Covet, Rub, The Spread, Fix, Go, Hey, Play and Overdose.
At launch, 320,000 copies of Dose will be distributed for free in five
cities: 120,000 in Toronto, 80,000 in Vancouver and 40,000 each in Ottawa,
Calgary and Edmonton. Through street hawkers, 3,300 strategically located Dose
boxes, and 4,100 retail locations, the magazine will be available where 18-34
year old Canadians live, play, work, study and commute.
Dose.ca
"Dose.ca is more than just an online version of the magazine," says
Hegan. "It is built to offer deep, useful, real-time content with lots of
avenues for consumers to interact and provide feedback."
Besides delivering breaking news, photo galleries, blogs, discussion
boards, and the ability to upload photos, dose.ca will also be a leader in
providing 'go and do' information. Dose's local search tool can be used to
find restaurants, clubs, concerts, and events along with directions and
parking. The robust search engine will facilitate buying tickets online and
allow users to post reviews. It will also allow movie-goers to purchase
tickets from all major cinema venues in Canada.
Dose.ca will also be the one-stop shop for music lovers. At launch, Dose
will have one of the most in-depth online music offerings in Canada with more
than 700,000 artist profiles, CDs, artist merchandise, concert ticketing and
downloads.
Dose Mobile
Dose Mobile is a wireless portal that provides instant access to movie
listings, horoscopes, games, ring tones and graphics. Dose Mobile Cinema will
break new ground in Canada by providing users with local movie listings
directly on their cell phone by text messaging the Dose short code 147147 with
a theatre PIN, found in the magazine or on dose.ca. Alternately, text
messaging a postal code will have the closest theatres sent to the user.
Dose - A Multi-Platform Experience
Today's launch of Dose gives young Canadians a voice and a forum combined
with the freedom to access relevant information anywhere, any time and in any
way. "No other medium offers twenty-something Canadians the combination of
rich content, tools, and interactivity in such relevant and convenient
formats," adds Godfrey.
Dose is 100% owned by CanWest MediaWorks. "CanWest is fully committed to
making Dose the most relevant brand for young Canadians. We are allocating the
best resources to support Dose and have entrusted its content, format and
approach to a group of fun and clever young Canadians," says Michael G.
Williams, President, Publications, CanWest MediaWorks.
About CanWest MediaWorks
CanWest MediaWorks is a division of CanWest Global Communications Corp.
(NYSE: CWG; TSX: CGS.SV and CGS.NV www.canwest.com), an international media
company. CanWest is Canada's largest media company. In addition to owning the
Global Television Network, CanWest is Canada's largest publisher of daily
newspapers, and also owns, operates and/or holds substantial interests in
conventional television, out-of-home advertising, specialty cable channels,
Web sites and radio networks in Canada, New Zealand, Australia and Ireland.
For additional background information, downloadable artwork and the Dose
logo, please visit www.capitalc.net/pr after 9:30am ET.
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