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Category Print Date 9/16/2005 |
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National Post Monday-Friday readership up 7%
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| Toronto Star, Globe and Mail and Toronto Sun readership declines |
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TORONTO, Sept. 16, 2005/ - According to independent figures released
yesterday by Newspaper Audience Databank Inc. (NADbank), the National Post's
Monday-Friday readership in Toronto has increased by 7% compared to the same
period last year. The Post's key competitors, however, including specifically
the Toronto Star, Globe and Mail and the Toronto Sun, all saw their
Monday-Friday readership numbers fall during the same period (-9%, -5%, and
-16% respectively).
Of significant interest is the jump in the exclusive readership of the
National Post; 74% of National Post weekday readers do not read the Globe and
Mail, up significantly from 64% in 2004.
Online readership of the National Post also increased by 7% versus 2004,
but again declined for The Toronto Star, Globe and Mail and The Toronto Sun
(-16%, -16% and -14% respectively).
"I'm very pleased with our growth in overall readership, both in print
and online, particularly at a time when our paid competitors are experiencing
negative growth," said Gordon Fisher, Publisher, National Post. "And I think
our impressive 10 point increase in exclusive readership is a strong
indication of our growing influence in the Toronto market."
Time spent reading, a key figure for advertisers, increased for the
National Post from 33 minutes a year ago to 36 minutes this year. "I'm really
heartened by that," said Mr. Fisher. "Post readers are spending more time with
the paper, and that's important to note."
Additionally, the National Post also saw a 63% jump amongst readers with
household incomes of $50,000-$75,000, a 27% jump in the 18-34 year old
demographic and 15% increase with adults aged 50+. University grads and male
readers also grew by 7 and 11% respectively.
About National Post
National Post is a publication of CanWest MediaWorks Inc., a wholly-owned
subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX:
CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media
company, is Canada's largest media company. In addition to owning the Global
Television Network, CanWest is Canada's largest publisher of daily newspapers,
and also owns, operates and/or holds substantial interests in conventional
television, out-of-home advertising, specialty cable channels, Web sites and
radio networks in Canada, New Zealand, Australia and Ireland.
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