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Category Television - Global Date 2/2/2006 |
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Global Launches Massive National Advertising Campaign to Promote New Brand Image
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| One of the largest outdoor media campaigns ever in Canada to generate over 1.2 billion impressions nationally in its first month |
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(TORONTO, ON, February 2nd, 2006) – Starting next week, consumers across Canada will become much more familiar with the programs, stars and news personalities appearing on Global Television. On Sunday, February 5th, the network will be launching a new outdoor campaign in support of its revitalized brand image, featuring key quotes from some of Global’s leading primetime characters and news personalities. The network will also be promoting its new brand identity in newspapers, on radio and through extensive on-air advertising.
Representing the largest national campaign to date for Global Television, the rollout will feature one of the most extensive outdoor initiatives ever launched in Canada - one that will generate over 1.2 billion impressions nationally over a four-week period.
“We are introducing a whole new Global on February 5th,” said Walter Levitt, Senior Vice President of Marketing - Television and Radio, CanWest MediaWorks. “We’re confident that the magnitude and message of this campaign will resonate with consumers, and play a dynamic role in connecting them with our re-energized Global brand.”
The new brand image, which includes both a redesigned logo and refreshed on-air visual identity woven through the network’s newscasts, advertising and on-air presentation, will be unveiled on February 5th, 2006 - Super Bowl Sunday - beginning with sign on at 6am ET.
About Global Television
Global Television is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television Network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Ireland and the United Kingdom.
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For further information, please contact:
Katherine Raso
External Communications
CanWest MediaWorks
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