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Category Television - Global  Date 3/6/2007

'Deal Or No Deal Canada' - Reigns As The Nation's Number One New Series

Highest Rated New Series
- And -
Highest Rated Canadian Series Of The ’06-07 Season
On Any Network
- Plus -
‘Canada’s Case Game’
Online And Text Contest Entries Top 750,000
(TORONTO) – This is the real deal , case closed. Global Television’s original production of Deal or No Deal Canada is 2007’s biggest TV success story, finishing its five-episode run as the country's number one new series and top Canadian series, with audiences larger than last summer’s Canadian Idol.
On TV and online, Canadians embraced the Deal or No Deal Canada experience…
DEAL OR NO DEAL CANADA

  • #1 New Series in total viewers of the 2006-2007 season-to-date:
    • 1. Deal or No Deal Canada - 2,020,000 viewers (Global)
    • 2. Heroes - 1,320,000  (Global)
    • 3. Are You Smarter Than a 5th Grader - 1,313,000 (Global)

  • #1 New Series in key demo Adults 18-49 of the 2006-2007 season-to-date:
    • 1. Deal or No Deal Canada – 898,000 viewers (Global)
    • 2. Heroes – 894,000  (Global)
    • 3. Are You Smarter Than a 5th Grader – 746,000 (Global)

  • #1 Canadian Show in total viewers of the 2006-2007 season-to-date:
    • 1. Deal or No Deal Canada - 2,020,000 viewers (Global)
    • 2. Corner Gas - 1,424,000  (CTV)
    • 3. Little Mosque - 1,069,000  (CBC)

  • #1 Canadian Show in A18-49 of the 2006-2007 season-to-date:
    • 1. Deal or No Deal Canada – 898,000 viewers(Global)
    • 2. Corner Gas – 576,000 (CTV)
    • 3. Little Mosque -  367,000 (CBC)

  • Deal or No Deal Canada’s total viewership was higher than last summer’s edition of CTV’s Canadian Idol (1.8 million).

  • In all 3 major markets (Toronto, Vancouver, Calgary), Deal or No Deal Canada ranks as one of the spring’s Top 20 programs among total viewers and the only Canadian program in the Top 20 for A18-49.

  • Canada’s Case Game’, the mobile and online game broadcast during 4 episodes of Deal or No Deal Canada, received over 750,000 entries overall.

All data BBM Nielsen Media Research. 2006/2007 Season to Date - September 11 2006-March 3, 2007, programs with minimum 3 airings. Top programs not including sports. Canadian Idol Average based on performance/results episodes from Summer 2006 (May 30-September 10 2006)
 
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Adrienne Kakoullis

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