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Career

Marketing

Manager

Online Brands, Toronto

• Develop B2C, B2B and trade marketing strategies, programs and promotions to raise awareness, traffic and sales among new and existing users across the network while supporting the brand experience.
• Manage all facets of marketing and communications plans, programs and campaigns including branding, advertising, print, broadcast and promotional activities, trade and event management, pr, viral marketing, SEM/SEO efforts, emarketing, customer communication, research and analysis; develop and report post-campaign/program analysis to determine overall program effectiveness.
• # Develop recommended marketing plans and actions to strengthen CWI’s marketplace position based upon key metrics coupled with the ongoing assessment of best practices, online/media industries, competitive and local market analysis.
• Initiate performance enhancing programs and actions based upon weekly and monthly analysis and management of site performance metrics and benchmarks.
• Collaborate and consult with key internal stakeholders including Business Units, Sales, Creative, PR, Technology, Content and Research to achieve objectives; work effectively across various businesses and teams to ensure strong integration and effective cross-promotion.
• Consult with Sales team to maximize and support client, partner and product revenue objectives; develop key messaging that communicate benefits to advertisers/media buyers and position canada.com as a “must-have” property as part of any media buy
• Manage day-to-day activities of creative, promotional and/or interactive agencies and other external partners to deliver programs and campaigns on time, on budget
• Supervise and coach one or more marketing coordinators or analysts; manage and develop direct reports to ensure top performance and to support their career and skills development
• Plan, manage and control annual marketing budgets to ensure maximum efficiency.

• 5+ years marketing communications program management including planning, forecasting and execution, preferably within agency setting; previous account/client management experience is an asset
• Previous experience in both B2C and B2B marketing management; knowledge of/relevant experience in automotive, business intelligence, online and media industries
• 3+ years of supervisory experience managing team of direct reports
• Proven track record for achieving excellent results in driving core business objectives
• Excellent project management skills to implement assigned projects on time, within budget
• Measurement discipline to provide reports to senior management of status and trends within the online assets and to make recommendations for improvement.
• Excellent communications skills, creative problem solving skills, ability to work effectively in cross functional groups.
• Excellent budget management skills; ability to work within budget guidelines
• Bachelor's degree in a related discipline.

• Aligns people and resources to achieve results that drive revenues and/or optimize costs
• Proactively responds to and considers the needs of stakeholders
• Communicates proactively and openly with a consistent, direct and positive approach
• Shares responsibility for successes and failures
• Anticipates and minimizes resistance to change