 |
|
 |
|
|
Category Investors Date 4/4/2006 |
|
Dose Celebrates First Birthday with a Look Back at Some of the Best Campaigns
|
|
| Dose releases a special yearbook-style print and online edition as well as a cross-Canada concert series |
|
TORONTO /CNW/ - With continued growth in readership and a series of successful promotions, campaigns and contests under its belt, Dose kicks off its first birthday celebration today. In keeping with the essence of the creative, multi-platform brand, Dose released a special yearbook-style print and online edition as well as a cross-Canada concert series which will run throughout April and early May. The one-year milestone also marks the success of a number of unique and targeted promotions, campaigns and contests that happened throughout the year - enabling Dose to make a strong impression amongst young, creative, tech savvy and open-minded adults.
"A year ago today, we launched Dose as Canada's first free daily magazine and interactive brand targeting young adult Canadians," said Noah Godfrey, Publisher, Dose. "We took a very different approach, hiring people who were plugged into our target audience to create original and relevant content. We also launched the brand in multiple platforms - print, online, mobile and events - not only to connect with the young-minded consumer, but also to enable us to work with advertising clients in innovative ways."
The approach worked. Over the past year, Dose won numerous awards for its unique and creative campaigns and it continues to offer ultra relevant, engaging, and innovative programs.
"We are breaking new ground and coming up with innovative solutions to address our advertising partners' needs," said Jennifer Holgate, VP Integrated Sales for Dose. "We understand their challenges and offer unique ways to reach their audience."
Today's birthday celebration issues take a trip down memory lane - yearbook style. The magazine and dose.ca highlight some of the year's top stories. There is also a special page dedicated to clients and partners Dose has worked with over the past year.
"As we continue to grow, so does our readership and awareness, especially among 18-34 year olds," said Godfrey. "We have almost 300,000 daily readers and dose.ca is ranked as the number one source for online urban news with more unique visitors than any of its competitors.(*)"
To keep the celebration going, Dose is kicking off a cross-Canada concert series which will run throughout April and early May. For more details on the events, visit dose.ca/oneyear.
(*) Source: comScore Media Metrix 2006, Ipsos Reid, Dose Readership Study, 2006
About Dose
Dose is a multi-platform brand that includes a free daily magazine, a comprehensive online service (dose.ca) and innovative wireless content. Dose gives Canadians a voice and a forum combined with the freedom to access relevant information anywhere, any time and in any way.
Dose is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com.) CanWest, an international media company, is Canada's largest media company and Canada's largest publisher of daily newspapers, and also owns, the Global Television Network and operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Ireland and the United Kingdom.
For further information: Katherine Raso, Public Relations, CanWest MediaWorks, ,
|
|
| Back to previous page |
|
|
|
