 |
|
 |
|
|
Category Investors Date 6/27/2007 |
|
CarProof and driving.ca Add Transparency to Online Vehicle Sales
|
|
(Toronto, ON) The Canadian auto shoppers’ online source for information, driving.ca, announced today that it has added free CarProof ™ Vehicle History Reports to its used vehicle inventory in a move to make online shopping for pre-owned cars a more transparent process.
As part of its “Smarter Buyer, Better Car” strategy, driving.ca will now include CarProof reports online as both companies share a strategic vision to ensure all Canadian automobile consumers are well informed and fully prepared for their next car purchase. CarProof Vehicle History Reports are now available on driving.ca used vehicle inventory (as available from participating dealers) and are free of charge to all consumers, allowing serious vehicle shoppers the opportunity to receive information about a vehicle’s previous life before they make a purchase. Each report provides details about a car’s complete history including where it has been registered, any accident claims that may have been made, and whether or not the vehicle is stolen.
“As part of driving.ca’s “Smarter Buyer, Better Car” strategy, we are pleased to provide free access to CarProof reports to help increase consumer knowledge and confidence in the selling process, and to increase closing ratios and overall buyer loyalty for our dealerships,” said Laura Pearce, General Manager of driving.ca, the automotive classifieds website of CanWest MediaWorks Inc.. “By bringing this information into the online marketplace through driving.ca, we can deliver better content and value for the serious vehicle shopper and increase quality leads to our dealers.”
CarProof is a Canadian company and the only service of its kind that is connected “live” to each motor vehicle and lien jurisdiction in Canada so that it can deliver the most up-to-date information available in the Canadian automotive industry. CarProof is also the only online reporting service that is connected “live” to the Canadian insurance industry to report real time vehicle accident damage. In addition, CarProof accesses U.S. vehicle history information from a database consisting of 20 billion records through its partnership with Experian Automotive.
CarProof also recently took steps to add another layer of protection for their customers, adding a national stolen record search of the Canadian Police Information Centre. All CarProof Verified and Claims reports now include data used by law enforcement and government agencies across Canada to identify stolen cars.
“At CarProof, we are committed to ensuring consumers and the automotive industry have the critical, reliable and current information they need to make confident and informed decisions about any used vehicle transaction,” said Paul Antony, President of CarProof. “The opportunity to link CarProof reports to their used vehicle inventory on driving.ca is a key example of how dealers can demonstrate their intent to provide full disclosure to consumers about the vehicle they are about to purchase and increase consumer confidence in the purchasing process.”
More than just a listing site, driving.ca is the Canadian auto buyers’ source for authoritative information on everything they need to research, browse and shop around before they buy a vehicle. In addition to listings from CanWest MediaWorks’s 11 major daily newspapers, driving.ca is rich with content and features a full inventory of cars available from private parties and dealers across Canada. Potential buyers can search through thousands of used vehicle listings, build and configure a new car and download volumes of information and data about every automotive make and model including reviews, road tests, vehicle profiles and full manufacturer specifications.
About CarProof
CarProof, a London, Ontario company, was started in 2000 to provide the most comprehensive, accurate and timely Used Vehicle History Reports available in Canada. In addition to being the Official Report of the OADA-TADA New Car Dealers of Ontario, CarProof is used by the government of Alberta and PEI as part of their provincial registry, endorsed by the Motor Vehicle Sales Authority of British Columbia and the Insurance Corporation of British Columbia and by many major motor vehicle manufacturers in Canada. CarProof is also the sole supplier of vehicle history reports to both Manheim Canada and the ADESA Canada auctions for all of their U.S. import vehicle and arbitrations. For more information about CarProof, please visit their web site at www.carproof.com.
About driving.ca
driving.ca is 74% indirectly owned by CanWest Global Communications Corp, (TSX: CGS and CGS.A, www.canwestglobal.com), and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.cwmincomefund.com). CanWest Global Communications Corp., an international media company, is Canada's largest media company and largest publisher of daily newspapers. The Company also owns, operates and/or holds substantial interests in free-to-air and subscription-based television networks, out-of-home advertising, web sites, and radio stations and networks in Canada, New Zealand, Australia, Singapore, Turkey, the United States and the United Kingdom.
-30-
For more information, please contact:
Diana Robinson Tammy Bender
/
tbender.com
|
|
| Back to previous page |
|
|
|
