CanWest has a long history of community involvement, providing airtime promotion and cash donations in support of local charities, events, and arts organizations. CanWest MediaWorks newspapers also have a long record of corporate giving, traditionally targeted toward promoting health and welfare, civic charity, and encouraging excellence in the fields of publishing and journalism. In fiscal year 2005, CanWest and its operating units donated $4 million in cash and more than $39.4 million in airtime and advertising space across Canada.
"A Caring Company"
/Imagine
CanWest is designated A Caring Company by the Canadian Centre for Philanthropy. As a member of Imagine, CanWest appropriates a minimum if 1% of pre-tax profits for cash donations to non-profit organizations and projects that strengthen and enhance local communities. In addition to these cash donations, CanWests in-kind donations of commercial television airtime and advertising space in newspapers take the Companys overall contribution to philanthropic causes to a level well in excess of Imagines guidelines.
"We want to help Canadians find every opportunity to experience success personally, professionally, and as part of a larger community."
I.H. Asper, 1932-2003 Founder, CanWest Global Communications Corp.