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Back-Lit Poster A luminous sign containing advertising graphics printed on translucent polyvinyl material.
Billboard (Out-of-Home) Panel/poster in public space, ideally a hightraffic area.
Door Cards Direct marketing piece that has a hole at the top that allows it to be hung on a doorknob.
Faces Out of Home advertising, refers to the actual number of products available to post advertisements.
Flagging Peeling, ripping and other damage to out-of-home paper posters.
In-flight television Custom programming for in-flight presentation.
Interior transit cards Advertisements in frames just above both sides of the passenger seats inside transit buses and subway cars. Door cards also available at each entrance/exit point of subway cars.
King displays Poster located on the exterior sides of a transit vehicles.
Miniboard Poster of dimensions of 13" X 17" presented in a stainless steel frame. Found in resto-bars, colleges & universities, health & fitness centers.
Mobile signage Moving billboards, strategic use of truck side advertising using specialized and dedicated vehicles.
Mural Advertisement painted on a wall surface.
Poster A sign posted in a public place as an advertisement.
Seventies Poster located on the rear exterior of a transit vehicles.
Spectacular A very large billboard ranging in sizes from 10' x 24' to 10' x 60'.
Stall Advertising Advertisement on miniboard posted inside a washroom stall.
Station Domination A single advertiser blankets all the traditional media within a station.
Tall Wall/Vertical Poster A vertical billboard affixed to buildings in heavily trafficked areas.
Transit Shelter (TSA) Public transit waiting area that has posters on its walls.
Tri-Vision A mechanical advertising displays with three or more separate faces that can be programmed to move in several ways at different time intervals.
Video Displays LED screens offering TV-quality displays that are strategically positioned at high-profile, high-traffic outdoor locations.
Wrap/Advertising Painted on the entire exterior surface of a vehicle.
Source: Canadian Media Directors Council
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