Television
Research
CanWest television assets can be relied upon to achieve your communication objectives, helping your brands achieve their marketing and sales goals.
We can do this because television possesses a multitude of benefits that solidifies its position as one of the most influential and compelling forms of communication.
Strengths of the medium are:
- Television is immediate and timely
- Highest daily and weekly reach of any medium
- A primary source for news, sports, entertainment and general knowledge
- Highly engaging visual medium
Benefits to advertisers are:
- Generates a high, rapid reach and frequency build
- Provides national coverage, with regional and market flexibility
- Offers variety in scheduling weeks, weights and types of programming
- Effectively reaches the target audience
- Cost efficient
- A medium that continues to engage and entertain consumers
Measurement and return on investment are important to our clients, our agencies and us. We applaud the BBM/Nielsen media measurement joint venture which operation on September 1st 2006.
This concentrated investment allows us to focus on improved qualitative and quantitative measurement. As a member owned non-profit, tri-partite, BBM Canada reflects the needs of all of its constituents advertisers, agencies and broadcasters. Provides measurement capabilities for all CanWest television markets from local to regional and national levels. BBM Canada has the rights to the Personal Portable Passive Meter (PPM). This technology already in use in franco Montreal and Quebec, will provide us with greater connectivity to our consumers viewing and listening habits and it will drive down meter costs, further facilitating increased sample sizes and expansion of metered services to additional markets.
We believe this joint venture will enhance Canadian television audience measurement and focus efforts on a singular source for audience reporting.
At CanWest we believe in research beyond the numbers. Use us as a resource and let us help you answer questions like "How do I reach furniture shoppers? How do I use television to build my brand and How can I use CanWest to reach my target group?"
We are here to help Call us and let us get you what you need.
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Photos From The CanWest MediaWorks '07 Fall Launch