Interstitials

• Interstitials must be sold at a total unit length of either 30 or 60 seconds;
• 30-second interstitials can be sold with a 30-second brand sell adjacency;
• Bookings must be a minimum of eight weeks in duration, or negotiated, based on dollar volume;
• Interstitials are to be priced at 65% of the prevailing 30-second rate, with discounts negotiated accordingly.
• Interstitial placement will be within Afternoon Rotation programming only. Placement in prime time is possible, but will be subject to availability and the negotiated rate. CanWest does not accept news placements for interstitials or within Canadian programming.
• Interstitial sponsorships are to be included in the total unit length of the spot and will consist of an opening or closing billboard only. The billboard length will be 5-7 seconds and will consist of a positioning statement with no call to action or tagline;
• The opening sponsorship billboard can include visuals of the companys logo, and if this logo contains a web reference or 800 number as part of a standard corporate logo, it can be included. Stand along positioning of a web address or 800 number, which would be deemed to be a call to action, is not allowed. No audio call to action is permitted;
• The content portion of the interstitial/vignette, no matter what the topic, must be generic in nature. For example the following would be acceptable: Cadillac sponsors a vignette where the content consists of a golf tip with absolutely no reference to Cadillac or their products. The following would not be acceptable: Warner Brothers sponsors a vignette where the content consists of a movie promo. This would be unacceptable because the content features a movie produced by Warner Brothers;

• Ok "Golf tip brought to you by Cadillac."
  not ok: "Golf tip brought to you Taylor Made"

• The spokesperson on camera cannot be identified as representing the company that is sponsored;
• There can be no sponsor logo or call to action in the content of the vignette;
• For logging purposes, all interstitials are to be coded as either 11314 120, or 21394 120;
• When logging interstitials, if the interstitial has a billboard as an intro, followed by the vignette, followed by a commercial, this must be logged as three separate elements;
• Upon reconciling for CRTC purposes, the BB is stripped off the log, and the interstitial code remains as above, and the 30-second commercial is logged as COM;
• Another option is to log the interstitials as 60 seconds, and reduce the time to 53 seconds when reconciling the CRTC log;
• Production costs vary, depending on various requirements and will be priced according to a given clients specific needs;
• Traffic will not be responsible for viewing interstitials to determine if they comply&that is up to the producers;
• Should you have any questions or concerns as to whether a certain interstitial falls under these guidelines, contact Brenda Halkiw or Robert Fraser .