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| Specifications |
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Acceptable Media Types
HTML, Image Maps (.gif), Animated Gifs (GIF89a); JPEG, Flash, Shockwave, JAVA, Java Script, DHTML, Real Audio (hosted by third party), Video Types (MOV, AVI, & MPEG, all hosted by a third party)
Creative Requirements
- The working version of all creative and corresponding URLs must be received by our traffic team (trafficive.com) 48 hours prior to the start date of your campaign in order to avoid any delays in posting campaigns.
- All enhanced creative material require testing and approval by our traffic team. This process may take up to 48 hours. Once creative has been tested and approved (if enhanced creative), please allow an additional 48 hours for trafficking preparations prior to the start of your campaign.
- All Flash creative must be accompanied by a back-up .gif file to be served if the user does not have the correct plug-in. As well, all Flash creative must have the variable "clickTAG" implemented correctly within each .swf file. If you require assistance with implementation of the variable "clickTAG" please go to:
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/index.html - clicktag
Leader Board
- 728 x 90/GIF/JPEG format & Rich Media
- File Size Limits: GIF/JPEG format - 20K
- Rich Media formats - 30K
- Placement: Headers of all pages in canada.com
Banner
- 468 x 60 pixels/GIF/JPEG format & Rich Media
- File Size Limits: GIF/JPEG format - 20K
- Rich Media formats - 30K
- Placement: Headers of all pages in canada.com
Button
- 120 x 90pixels GIF/JPEG format & Rich Media
- File Size Limits: GIF/JPEG format - 10K
- Rich Media formats 10K
- Placement: Right hand column
Skyscraper
- 120 x 600, 160 x 600 pixels GIF/JPEG format & Rich Media
- File Size Limits: GIF/JPEG format - 20K
- File Size Limits: Rich Media formats 30K
- Placement: Right hand column
Big Box (In Story)
- 300 x 250, 250 x 250 pixels GIF/JPEG format & Rich Media
- File Size Limits: GIF/JPEG format 20K
- File Size Limits: GIF/JPEG format 30K
- Placement: within editorial content
Button
- Ad size/type: 120 x 90 pixels
- Placement: Fourth column on National Channel pages, fourth column on Local City newspaper and television homepages, fourth column on Local City homepage under the Utilities column.
- File Size: GIF or Rich Media Format 10K
Rectangle
- Ad size/type: 180 x 150 pixels
- Placement: Third column of all newspaper.com Index Pages.
- File Size: GIF/JPEG format 15K, Rich Media Format 20K
Text Ad
- Ad size/type: 492 x 15 maximum pixels, 60 characters (including spaces) or 50 characters if adding logo.
- Font Size: 11pt. Verdana BOLD
- Placement: At the top of most Index pages (below LeaderBoard or Banner)
Top Layer (Vertical Path)
- Ad size/type: 100 x 100 pixels maximum
- Placement: Available to run outside the 768 width or right aligned to the browser window.
- Top Layer path: Y = 0 to page bottom (height) X = 768 (width)
- op Layer ad must have a frequency cap of 2
- Available on all canada.com Network pages, but exclusion may apply at time of booking. Please contact your CMW Sales Executive for more details.
- Note: proof of concept required. The final copy of creative will have to go through creative approval by Design, Marketing, and Editorial Departments.
Top Layer (Static or Custom Path)
- Ad size/type: 200 x 200 maximum (please contact your CMW Sales Executive if your creative is larger then maximum Ad size) with a clearly visible CLOSE button.
- Placement: All pages on canada.com network
- Top Layer path: Path is subject to approval and may require adjustments based on recommendations from Traffic, Design, Marketing, and Editorial Departments.
- Creative Play Time: 10 Seconds Maximum
- Top Layer ad must have a frequency cap of 2
- Available on all canada.com Network pages, but exclusion may apply at time of booking. Please contact your CMW Sales Executive for more details.
- Additional Costs: Please note, if you are using Unicast or Eyeblaster as your Host, additional charged do apply.
- Note: proof of concept required. The final copy of creative will have to go through creative approval by Traffic, Design, Marketing, and Editorial Departments.
Pup-up Windows, Pop-under Window, Superstitial Ads
- Ad Size/type: Pop-Up, Pop-Under, or Superstitials 300 x 300 pixels maximum
- All creative must be accompanied by pop-up or pop-under code.
- Placement: Available on all canada.com network pages
- File Size: GIF/JPEG format 20K, Rich Media Format 30K. Please contact us if you require additional file size.
- All creative must have a frequency cap of 2
Transitional Ad
- Ad Size/type: Transitional Ad 400 x 600 pixels maximum
- Placement: Available on all canada.com pages
- File Size: GIF/JPEG format 20K, Rich Media Format 30K
- Messaging: Creative will be displayed on an html page with the canada.com header offering users the option to skip the ad. The html page will contain the following message: Advertisement. You will be automatically redirected to the page requested in a few moments.
- All creative must have a frequency cap of 2 per month.
- Note: The final copy of creative will require creative approval by Design, Marketing, and Editorial Departments.
- Transitional ads may not exceed 10 seconds.
Advertorial
- Copy size: Primary page may contain 500 characters, which will be the lead-in paragraph and 1 image.
- Placement: All canada.com National Channel Homepages and City Homepages excluding Finance
Seconday Page Advertorial
- Copy size: Primary page may contain 500 characters, which will be the lead-in paragraph and 1 image.
- Secondary page may contain up to 2000 words, 3 images and 5 URL links to client site.
- Placement: All canada.com National Channel Homepages and City Homepages excluding Finance
Expandable Leader Board (Roll-out Leader Board)
- Ad size/type: 728 x 90 pixels may expand to 728 x 250 pixels maximum
- Placement: Headers of all pages on canada.com network
- File Size: Rich Media Format 30K
- Please ensure to include DHTML ad code.
Expandable Banner (Roll-out Banner)
- Ad size/type: 468 x 60 pixels may expand to 468 x 250 pixels maximum
- Placement: Headers of all pages on canada.com network
- File Size: Rich Media Format 30K
- Please ensure to include DHTML ad code.
Expandable Skyscraper (Roll-out Skyscraper)
- Ad size/type: 120 x 600 pixels may expand to 300 x 600 pixels maximum
- Placement: Fourth column of all pages on canada.
- File Size: Rich Media Format 30K
- Please ensure to include DHTML ad code.
Special Sections (Events, Holidays, Themes etc&)
- Ad specs: Creative specs vary based on the event. Please contact your sales rep for more information
- Advertiser will be integrated as a Sponsor/Presenter of the section
- May include any or all of the following tools: contest, poll, chats, viral marketing, etc&
- Pricing built on a case by case basis, depending n the programming required
Permission Email Advertising Text-Based Ads
- Ad size/type: 3-4 word teaser, maximum 450 characters including spaces, and an active URL
- Copy size: maximum 450 characters
- Placement: Available on various Newsletters (Monthly, Daily and targeting Avail.)
Permission Email Advertising Graphic/Banner Ads
- Ad size/type: 468 x 60 pixels (Hard coded banner)
- Placement: Available on various Newsletters (Monthly, Daily and targeting Avail.)
- File Size: 6k maximum (must have a text version for non HTML subscribers)
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