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Intel
Contest
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Intel
Background
- Intel wanted to run a seamless multi-platform contest across all CanWest assets, especially Entertainment Tonight Canada
Intel
Objectives
- Enhance the brand exposure for Intel Centrino Mobile Duo Technology with an Entertainment Tonight Canada entertainment-based consumer challenge
Intel
Campaign
The Intel Celebrity Boot Camp Contest included the following:
- Production of splash, entry, winners, rules, product and thank-you pages
- Intel specific product research questions
- Banner placement on the etcanada.com index page pushing to the Celebrity Boot Camp contest
- Promotional support was provided by running one leaderboard ad throughout the canada.com Network driving users to the contest
- An Intel Contest press release, which was showcased in Adnews
- An impulse ad for the Intel Contest was featured in the canada.com monthly newsletter which goes out to over 270,000 subscribers
Intel
Results
- The contest results were phenomenal and exceeding expectations for national English contests by surpassing 100,000 entries. All parties involved were exceptionally pleased.
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