Diet

Coke

Diet Coke

Background

• Coca Cola wanted to communicate how Diet Coke could assist women in achieving their New Years resolutions by creating an association with Diet Coke as the presenting sponsor of the New Years resolution content.

Diet Coke

Objectives

• Heighten brand awareness and increase consumption for Diet Coke

Diet Coke

Campaign

• canada.com built a customized microsite New Year New You that showcased Diet Coke as the presenting sponsor.
• Diet Coke branding was included on all microsite pages.
• The sponsors brand ads ran exclusively throughout the microsite and targeted areas of the site that delivered over 500,000 impressions for a 4 week period.

Diet Coke

Results

• The New Year New You microsite generated over 200,000 page views.
• canada.com delivered 2,000,000 promotional ad impressions over the entire canada.com network.
• Achieved the client's primary objectives by creating a customized environment with relevant content.