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Global TV
Roadblock
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Global TV
Background
- Global TV wanted to create a roadblock across the canada.com Network to generate mass awareness and promote Global TV's new Fall Line up.
Global TV
Campaign
- On September 5th, 2006 Global TV took over all ad impressions across the entire canada.com Network.
- The execution including leaderboard, skyscraper, big box and impulse ad units.
Global TV
Results
- The Global TV ads generated over 6.9 million impressions within 24 hours
- Traffic to Globaltv.com more than doubled (61% increase compared to the week prior and showed a 121% increase compared to the period ending 4 weeks earlier)
- Post campaign survey found that 45% of users who noticed any online advertising recalled seeing Global TV ads.
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