 |
|
 |
Montreal
Grand Prix
|
|
Grand Prix
Background
- driving.ca built a Motorsport section within the site, which features all of the Canadian race events.
Grand Prix
Objectives
- Integrate Toyota within relevant Montreal Grand Prix content, increase brand awareness for Toyota and drive users to the Toyota F1 website
Grand Prix
Campaign
- Toyota was positioned as the official sponsor of the Montreal Grand Prix Microsite
- The Toyota F1 sponsor logo was in the footer of all Microsite pages
- A Toyota F1 leaderboard, skyscraper and big box ran exclusive to the Montreal Grand Prix Microsite for the entire campaign
- canada.com provided promotional support by running one leaderboard, one skyscraper and one big box ad throughout the canada.com Network
- The Montreal Grand Prix Microsite was showcased on the canada.com home page during the campaign
Grand Prix
Results
- 10,950 messages in five weeks from 4,579 unique users; 95% answered the poll question after entering the contest
- Global earned a share of revenue for each message sent by viewers
- Online redemption of PIN codes captured user database information
- The program was sponsored by Excel Mints
|
|
 |
|
|
