Specifications

Contact ID for AD Operations -    In the case where email anti virus strips the creative you will be requested to upload the creative to our FTP account. 

Creative should be provided no less then 48hrs prior to the campaign start date.  In the case where the rich media creative requires testing an additional 48hrs is require so that the creative can be tested and approved.

Our Ad Server: Doubleclick’s DFP (Dart for Publishers)
Targeting Parameters Available:
Hour of the day
Day of the week
Frequency by hour
Frequency by day
Frequency by month
Frequency by week
Country
Province
Area Code
Postal Code (Client must provide postal code range)
Computer Operating Systems
Web Browsers
Internet Domain Name (Agency must provide list of domain names i.e. telus.net)
Internet Service Provider (i.e. Sympatico)
Online Service Provider (i.e. AOL)
Bandwidth

Notes on 3rd Party Rich Media
We currently accept the following tags- 24/7, Ad Centric, Atlas, Blue Streak, DFA, Clip Stream, EyeReturn, EyeBlaster, Klipmart, Mediaplex, Point Roll, Real Media, Unicast, Zedo.

*DFA – Since we use DFP the internal redirects ARE required.
If you do not see the 3rd Party ad company listed above please contact Ad Operations.

• Download specifications in .PDF format