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Why
Advertise
Online?
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With an increasing number of Canadians making the Internet a habitual part of their day, it only makes sense to interact with them.
- Over 19.7 million Canadians go online each month, with 15.7 million using the medium, daily.1
- The Internet has become the 3rd most time consuming medium by Canadian adults, next to Television (#1) and Radio (#2)2
- News is the most sought-after content online, accessed by 43% of Canadian Adults.3
- 75% of Canadian Internet users research products and services online. In fact, 86% of canada.com visitors use the Internet to research products and services.3
Top
10
Reasons
to
Advertise
Online
- Boost Impact of a Traditional Campaign
- Build Company Brands
- More Ways to Target Niche Markets
- Reach Consumers 24/7
- Guaranteed Exposure
- Encourage Repeat Business
- Increase In-Store & Online Sales
- Test Different Creative or Product Offers
- Track Campaign Effectiveness
- Unbeatable Value
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1 comScore Media Metrix, Total Canada, Home/Work, Oct to Dec/05 (avg)
2 Source: IAB Canada/PHD Canada, Keeping Up With The Consumer Study, 2004 (NADbank 2003)
3 ComQUEST Research, CyberTRENDS, Dec. 2005 |
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