Our
Services
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Insert
Distribution
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As the demand for insert distribution continues to grow in Canada, CMW has developed industry leading products and services to ensure this channel of print advertising continues to provide advertisers the highest return for their investment. These include Distribution Targeting (database marketing, GIS and Mapping), distribution management, and Specialty Distribution products.
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Distribution
Targeting
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CMW-N will develop customized database-marketing programs to optimize advertising strategies and distribution plans. Distribution Targeting is a process that combines consumer targeting data (e.g. household income), and newspaper distribution data (Paid and Non-Paid), in a database modeling process. The results are used to build targeted advertising strategies and distribution plans. In addition to targeting research, CMW-N will support distribution analysis with GIS (geographic information systems) mapping.
Click here to download a PDF presentation describing the process in more detail.
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Specialty
Distribution
Products
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Our newspapers provide creative delivery options with specialty products such as Polybags, Newspaper Bands, Sticky Notes, Door Hangers, Info Pouches, and Tag-Alongs. These premium products all have exceptional "breakthrough" potential for retailers, consumer brand products and e-business advertisers.
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| Analysis Map |
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| Distribution Map |
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Consumer
Sample
and
Catalogue
Distribution
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| Beyond traditional printed inserts, the CMW-N Network is equipped with the highest quality products available delivering catalogues or consumer product samples ("3D inserts"), from shampoo packets to single serving cereal boxes. |
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