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Overview
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Established in 1972, Financial Post Business magazine, formerly National Post Business magazine, is a premium business publication. The publication is extremely targeted, reaching the desirable owners, managers and professional occupation bracket. These affluent readers are very educated, high earners and are savvy consumers.
The magazine consistently provides context, analysis and understanding to current trends, companies and issues that are shaping the economy and Canadians’ lives. Topics include corporate strategies, profiles of top political and business leaders with articles aimed at the broader interests of its upscale audience. |
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Details
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Distributed across Canada through selected copies of the National Post newspapers |
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Issued monthly (12x per year) |
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Special themed issues available: Small Business, CEO of the Year, Entrepreneur of the Year, Auto Industry, Family Finance, MBA Executive, Technology, Telecom, FP500 |
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National circulation of 208,589 |
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Auditing Source: ABC |
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Readers per Copy of 5.9 |
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Recommendation
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Rationale
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| Financial Post Business is recommended for the following reasons: |
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Highly targeted to desirable affluent readers |
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Cost efficient – competitive low CPM |
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Cost effective – competitive price |
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Magazine environment – quality and engaging editorial |
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Good pass along readership – high readers per copy |
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| Media Kit in PDF - 2007 (5.5 MB) |
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