 |
|
 |
|
 |
|
Readership Profiles
|
|
|
| |
| Adult 18+ |
 |
| |
| " |
46% Male / 54% Female |
| " |
85% Adults 35+ (index 125) |
|
| " |
60% married (index 103) |
|
| " |
66% HHI $50K+ (index 103) |
|
| " |
Average HHI = $68,901 (index 100) |
|
| " |
29% PYI $50K+ (index 102) |
|
| " |
Average PYI = $40,660 (index 101) |
|
| " |
69% Post Secondary+ (index 101) |
| " |
78% Adult only homes (index 120) |
| " |
79% Own home (index 113) |
|
|
| |
For more information on general readership (PDF) ...
|
|
| |
| |
Source: NADbank 2005
Base: Adults 18+, Victoria, Vancouver, Calgary, Edmonton, Regina, Saskatoon, Windsor, Ottawa-Gatineau non-French, Montreal non-French |
|
|
|
