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Wrigley's
Extra
Vacations
For
Life
The Perfect balance between creativity & execution
 CanWest produced a TV campaign to promote Wrigley's Extra Vacations for Life. Mike Twamley executive produced the TV creative including a 15-second contest SPoT, a 5-second dot.SPoT and a series of four 30-second interstitials on the theme "Finding Balance". The very cute contest SPoT incorporates custom animation of the Extra "Scotty" character from Laika Inc. and the voice talents of Sweeny MacArthur, the official voice of Scotty. Connie Dickson created and edited the awesome animation of the graphics for this SPoT.
The interstitials reinforce Extra's positioning as the "perfect balance of long-lasting flavour and fresh breath". By illustrating the importance of vacations in finding balance in life, they enhance the contest campaign.
Thanks to the voice talents of Peter Ruprecht, John Warburton, Melanie Zettler and Mary-Ellen Lett for bringing the characters (Rick, Bill, Cheryl, and Connie) to life and the multi-talented "Doctor" Connie Dickson who introduced each interstitial. Talk about a team effort!
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