 |
|
 |
Neutrogena
Fresh
Faces
Contest
 The goal was to to reinforce Neutrogenas brand positioning as the #1 dermatologist recommended skin cleanser.
We focused our media on key shows such Gilmore Girls, One Tree Hill, That 70s Show and asked Canadians to go to canada.com and vote for their favorite Fresh Face on Global.
National in-store point-of-purchase displays also directed consumers to canada.com to enter the contest.
The Grand prize, a trip to modeling school and a shopping spree, was won by one lucky Fresh Face contest winner.
Thousands of qualified young people played, proving the match up of the Neutrogena brand with the selected TV programming was a winning combination.
|
 |
|
|
