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Tylenol
 J&Js launch of Tylenol Ultra Relief tied in perfectly to The Apprentice with a themed contest offering Canadians a chance to win an Apprentice Cruise.
Tylenol Ultra Relief branding was integrated into prime-time Apprentice Updates as well as a Street Smart vs. Book Smart online contest hosted on canada.com.
Supporting media included TV, newspaper & magazine advertorial and online elements all promoting the Apprentice season finale, which had exceptional ratings and provided J&J with the greatest possible reach for Tylenol Ultra Relief.
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