Subscribers
As subscribers pay for their news, inserts inside the newspapers are welcomed into their homes - as such, the advertiser benefits from the consumers' readership and awareness of inserts. Newspaper subscribers also tend to be more affluent and well educated. The Newspaper therefore offers one of the best delivery channels to this valuable demographic group.
Depending on the market, Subscriber distribution can be purchased on multiple days of the week. Another advantage of Subscribers is that the distribution geography can be used for mass advertising to an entire market or selectively targeted strategies.
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