Total Market Coverage (TMC)
In some markets a TMC distribution option is available, which differs from the combined Subscriber + EMC strategy in that no Subscribers or newspapers are necessary.
Each household receives inserts via a TMC package like Polybag bundles, or flyer wraps and the products are usually distributed once per week. Like Subscribers + EMC, each TMC distribution product can be used for mass advertising or selectively targeted strategies.
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